Young Social Network Users in France Love Facebook, Snapchat - eMarketer

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Young Social Network Users in France Love Facebook, Snapchat

Over 90% of females aged 15-18 use social networks

March 9, 2016

Child and teen social network users in France most frequently use Facebook. January 2016 research by Génération Numérique found that 37% of those surveyed cite the social network as their most frequented.

Social Network Most Frequently Used by Child/Teen Social Network Users in France, Jan 2016 (% of respondents)

Snapchat is also popular with children and teens in France; 27% of those surveyed call it their most frequently used. And Instagram was third most frequently used, with 17%. Facebook tends to trend more male than female; 62.6% of males ages 11 to 14 are users, while 93.1% of 15- to 18-year-old males say they use the network. Compare that to 47.2% of 11- to 14-year-old females and 82.6% of 15- to 18-year-old females.

Meanwhile, females prefer Snapchat, especially in the 11-to-14 age range: 63.4% of males surveyed use it, while 79.5% of females do. Similarly, Instagram is favored more by female child and teen social network users.

Demographic Profile of Child/Teen Social Network Users in France, by Site/App, Jan 2016 (% of respondents in each group)

With 76% of child and teen internet users in France using smartphones, another 72.9% using laptops and 72.2% using tablets, connectivity is undoubtedly leading to social network usage. Indeed, over 90% of females ages 15 to 18 use social networks; for males of that age group, the figure is nearly 88%.

In July 2015, eMarketer estimated that there were 26.1 million social network users in France in 2015; 3.5 million of them were ages 12 to 17. That figure is projected to rise to nearly 4 million by 2019. 12- to 17-year-olds will continue to hover around 13% share of all social network users, according to eMarketer figures, which suggests that, if rocketing growth is not in the foreseeable future for child and teen social network users in France, figures will at least be stable.

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