Young Mobile Users in Brazil Spend a Lot of Time on Facebook - eMarketer
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Young Mobile Users in Brazil Spend a Lot of Time on Facebook

Time spent browsing the mobile internet is also growing

January 7, 2016 | Mobile | Mobile | Media Buying

Young people in Brazil spend the most time with mobile devices, according to September research, and Facebook is likely a major recipient of their attention.

comScore reported that monthly time with mobile devices, including smartphone and tablets, reached more than 109 hours in September among mobile users in Brazil ages 15 to 24. That was the most time spent by any age group, with the No. 2 group, 25- to 34-year-olds, spending about 102 hours online the same month.

Among the oldest users studied, those 55 and up, about 66 hours was all the monthly mobile time racked up.

Earlier in the year, during Q1, comScore reported that 72% of all mobile device time in Brazil was spent on Android phones, with just 15% happening on iPhones. Tablet time was even smaller.

In September 2014, comScore and the Interactive Advertising Bureau Brasil (IAB Brasil) reported that the bulk of internet users in Brazil spent less than 6 hours per week browsing the internet on mobile phones and tablets (43%), with a similar number (42%) spending the same amount of time with mobile email and IM.

The top mobile site in the country in terms of time spent was Facebook, with comScore reporting nearly 2,000 minutes per user on Facebook in September 2015. Google was a distant second, at just over 1,000 minutes per user. No other site cracked 100 monthly mobile minutes.

eMarketer estimates that 83.7 million people in Brazil will use the internet at least monthly this year from a mobile phone, up 14.6% over 2015.

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