YouTube Pips Facebook for Unique Visitors in the UK! - eMarketer

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YouTube Pips Facebook for Unique Visitors in the UK!

Google and Facebook don’t have it all their own way in the UK

August 12, 2016

Google’s position at the head of the digital table in the UK was confirmed by June 2016 data from comScore MMX Multi-Platform. It found that Google sites pulled in the most unique visitors that month, with 46.6 million visiting its various digital properties.

Top 3 UK Digital Properties, Ranked by Unique Visitors and Site, June 2016 (millions)

Drilling down into the separate sites, though, highlights the growing influence of Facebook. A Google property still topped the charts of individual sites—YouTube, with 39.6 million unique visitors—but the main Facebook site wasn’t far behind, with 38.8 million visitors, tying for second with Google Search.

One other notable statistic thrown up by the comScore research was the continuing relevance of Microsoft. Its combined properties pulled in 39.6 million uniques that month, just slightly ahead of Facebook’s combined digital properties.

Top 10 Websites Among UK Internet Users, Ranked by Market Share of Visits, June 2016

Digital dominance isn’t measured by unique visitors alone, though. June 2016 research from Hitwise, a division of ecommerce marketing automation platform provider Connexity, illustrated that Google was well ahead of the competition in the UK when it came to share of visits. Among the top 10 websites ranked by this measure, Google properties appeared three times, accounting for a combined share of 14.5% of all website visits, with Google UK topping that list with a 10.1% share.

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