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Yahoo News Ranks as No. 1 News and Media Site

Yahoo News passes The Huffington Post to grab largest share of news and media site visits

January 27, 2015

Google may dominate the organic search landscape, but Yahoo gets bragging rights elsewhere. According to December 2014 research by Experian Marketing Services, Yahoo News sits atop the news and media website hierarchy.

Top 10 News & Media Websites Among US Internet Users, Ranked by Market Share of Visits, Dec 2014

The analysis found that after passing The Huffington Post in November 2014 to claim the largest share of visits to news and media sites among US internet users, Yahoo News maintained its reign in December 2014. The number of total visits to the site last month came in at nearly 239.5 million—3.83% of total visits to news and media sites—compared with just under 204.1 million for The Huffington Post, equating to a share of 3.26%. came in third, with 2.78% of visits, but interestingly, other more traditional news sites didn’t fare as well. Google News, FOX News and The New York Times came in eighth, ninth and 10th place, respectively—all with shares less than 2%. Meanwhile, weather sites and more entertaining news sites sat in the middle of the list.

Yahoo will take in $2.66 billion in US digital ad dollars in 2015. The company’s earnings increased just 1.7% last year but will grow more strongly in 2015 (4.6%) and 2016 (5.2%) as it strengthens its mobile search and mobile display channels.

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