Will the Economy Affect E-Commerce? - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Will the Economy Affect E-Commerce?

April 9, 2008

A recent PiperJaffray survey of 200 US Internet users has found mixed responses to the question of how a slowing economy might affect e-commerce spending.

When asked how their discretionary e-commerce spending would change in 2008 versus 2007, 33% plan to purchase less online, while only 12% will purchase more and 55% will purchase the same amount.

On the other hand, 21% of respondents said they would increase their online shopping due to a recession or concerns about the economy; 65% said they would not.

Regardless of money actually spent online, the Internet's influence as a research and product comparison tool will only increase in a tough economy as consumers become bargain hunters.

Almost one-third of respondents said they plan to do more comparison shopping online in 2008. Only 6% said they would do less and 63% said they would do the same amount.

TRENDING REPORTS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »