Who's Counting Down the Days Until the iPhone 6 Release? - eMarketer

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Who's Counting Down the Days Until the iPhone 6 Release?

One-quarter of iPhone 5s owners plan to upgrade to iPhone 6

August 28, 2014

Fall is right around the corner, and many consumers are looking forward to colorful leaves, apple cider and—last but not least—Apple’s iPhone 6 release. A June 2014 study by comScore MobiLens found that 35% of all iPhone owners in the US planned to upgrade their phones within the next six months.

US iPhone Owners Who Plan* to Upgrade, by Device Model, June 2014 (% of respondents)

Research has indicated that mobile owners typically replace their devices within two years of ownership, but stragglers do exist, and comScore reported that those who owned iPhone models older than the iPhone 4 were the most interested in an upgrade (46%). iPhone 4 users were the second most likely to plan on upgrading, followed by 4s owners—the model with the largest number of users (nearly 20 million).

Interestingly, 24% of those who owned the iPhone 5s, the most recent version, still planned to upgrade their devices, a group comScore described as “tech-forward consumers,” typically made up of 25-to-34-year-old males. Among female iPhone 5s owners, those ages 13 to 17 were most likely to plan on upgrading, and owners from somewhat upper-income households ($75,000 to $100,000) and coastal regions were also more likely to intend to trade up.

According to Q2 2014 analysis by Netbiscuits, based on activity on its platform, Apple’s iPhone 5, 5c and 5s combined were the leading mobile device models worldwide in terms of mobile internet traffic, grabbing a 17% share of the total. The iPhone 4 and 4s ranked second, at 14%, while Samsung Galaxy, HTC and LG Nexus models, as well as older iPhone models, trailed far behind, with third- and fourth-place Samsung Galaxy III and S4 coming in at 4% each.

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