Who Needs TV for News? Social Media Will Do - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

Who Needs TV for News? Social Media Will Do

Most social users stay informed via Twitter or Facebook

November 6, 2017 | Advertising & Marketing | Social Media

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

Take Twitter, for example. More Twitter users (74%) said they are getting news from the social network than said the same in 2013 (52%).

But it’s not just Twitter.

More people on YouTube—a platform that’s not necessarily known for news content—are also turning to the site for news. In 2013, 20% said they did. Fast forward to 2017, and that number has increased to 32%.

And news-seeking among Snapchat’s users also increased by 12 percentage points between 2016 and 2017.

Social Media Platforms from Which US Social Media Users Get News, 2013, 2016 & 2017 (% of respondents)

Separate June 2017 data from Kantar, which analyzed the social platforms US users had accessed in the past week, found that by far the highest proportion of respondents—85%—accessed news via Facebook.

By contrast, 39% said they did so via YouTube and almost as many (35%) through Twitter.

Rimma Kats

TRENDING REPORTS

$89500

BUY

$1,12500

BUY

$89500

BUY

$1,99500

BUY
  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »