What to Do with Yourself While in a Self-Driving Car? - eMarketer

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What to Do with Yourself While in a Self-Driving Car?

Almost half of US internet users would eat or text

December 19, 2016

Self-driving cars are still a newfangled concept with a science fiction allure. But as the concept of self-driving cars enters the consciousness of US drivers, many wonder about the practical realities of the experience. For example, what will you do while your car is driving you?

Desired Automated Driving Tasks/Maneuvers in a Vehicle According to US Internet Users, June 2016 (% of respondents)

Insurance provider State Farm polled 961 US internet users with a valid driver's license about some of these questions. Respondents were heads of household who have insurance.

Findings show that that almost half of those polled would eat or text while in a self-driving vehicle.

Just under 40% said they would check the internet or take pictures on their phones while driving. Respondents were much less interested in watching a movie or reading a book, and around two-thirds indicated they would not engage in these activities under any circumstances.

Likelihood that US Internet Users Would Conduct Select Activities While in a Self-Driving Vehicle, June 2016 (% of respondents)

The survey asked what kind of tasks or maneuvers respondents would like a self-driving car to provide for them. Typically annoying driving tasks such as backing up and parking were favorites. Fifty-three percent said they would like the car to alert them if they get drowsy, though one wonders why a little snooze would be such a bad thing since the car is, ahem, actually driving itself.

Michigan recently became the first state to pass regulations for self-driving cars and other states are hammering out legislation as well.

Meanwhile, consumer awareness is well-established. State Farm‘s survey found that in 2016 nearly 90% of US drivers were aware of self-driving autos, up from almost three-quarters in 2013.

—Rebecca Chadwick

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