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Sina’s Weibo social network is still increasing its popularity, especially in China, according to data released about its users in 2015.
According to data released by Sina in December 2015, Weibo had 222 million monthly active users worldwide in Q3 2015, up 33% over the same period the previous year. Daily active use was up even faster, reaching 100 million around the world.
The vast majority of these users are located in China, Sina reported—just 3% were in Hong Kong, Macau, Taiwan or the rest of the world, leaving the number actually outside the world’s largest country tiny.
Eastern China had the largest concentration of monthly active Weibo users, with 32% of the total, followed by Southern China, with 28%.
Most monthly Weibo users are young, according to the 2015 data. About eight in 10 are ages 17 to 33, and users are almost as likely to be below 17 as they are to be older than 33.
Weibo is less popular for consuming news content than some of its competitors, according to November 2015 research from Tencent Penguin Intelligence and Tsinghua University. Internet users in China were far more likely to use WeChat or QQ for this purpose.
eMarketer estimates that at the end of 2015, there were 481.5 million people in China who used social networks at least once per month. That was up 7.3% over 2014. eMarketer projects further growth of 6.6% this year to 513.1 million users.
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