Video Viewers in Spain Prefer to Stream via PC - eMarketer
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Video Viewers in Spain Prefer to Stream via PC

No other device was used by more than 29% of viewers

June 28, 2016 | Video | Advertising & Marketing

Streaming video viewers in Spain far prefer to watch their streaming video on a desktop or laptop computer than any other device, according to data from The Cocktail Analysis. Over 81% of those surveyed say they turn to their traditional computers to view streaming video.

Devices Used by Streaming Video Viewers in Spain to Stream Video Content, Dec 2015 (% of respondents)

Around 30% of streaming video viewers use a tablet to watch content, while about the same number use a smartphone. Smart TVs are used by 20% of those surveyed. For TV boxes like Chromecast, however, there’s little to cheer about: Just 4% of respondents say they watch streaming video via such devices, a figure only higher than the 3% who say they use video game consoles.

Regardless of the preference for watching digital video on relatively “traditional” devices, streaming video certainly appeals to younger users in Spain more than their older counterparts.

Primary Platform Used by Video Viewers in Spain to View Video Content, by Age and Type, Dec 2015 (% of respondents in each group)

For example, while the largest share of viewers 18 to 35 watch Spanish series via traditional TV, they are less likely to do so than their older counterparts—and more likely to also download or stream such programs. Over 40% of viewers between the ages of 18 and 35 view foreign series via downloads or steaming video, while less than 30% of those ages 36 to 55 do the same. Those figures are nearly the same for viewing movies.

However, regardless of age, viewers in Spain tend not to turn to streaming for their news intake: 17% of those ages 18 to 35 do so, and just 11% of those ages 36 to 55 do.

And this enthusiasm for digital video viewing is good news for advertisers, too: According to an October 2015 survey by Interactive Advertising Bureau Spain (IAB Spain), 50% of digital video viewers are willing to accept ads in exchange for free content.

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