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Almost all internet users in South Korea watch digital video, and research indicates mobile is a major driver of their behavior.
According to digital media planning company Nasmedia, a majority of digital video viewers in South Korea are mostly focused on mobile, including 15.9% who are mobile-only video viewers.
The reverse behavior—viewing video only or predominantly on desktop or laptop PCs—was much less common, at 9.5%. About a quarter of digital video viewers split their time evenly across devices.
Watching video is a leading digital activity in South Korea, the survey found: 87.2% of internet users ages 12 and older did so as of December 2015. Most of these video viewers watched just a few times each week—64.1% watched four times or less—and video sites and apps were the most common viewing platforms.
Other research confirms mobile video’s popularity in South Korea. Millward Brown and On Device Research found in July 2015 that consumers in South Korea who had access to both a mobile device and a TV spent 30% of their daily video viewing time with smartphones, vs. 17% with computers. Respondents spent an additional 6% of their video time watching on tablets; the remainder was made up of live and on-demand TV.
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