Video Gamers Are Ambivalent—at Best—About Virtual Reality - eMarketer

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Video Gamers Are Ambivalent—at Best—About Virtual Reality

About one-third say they would maybe be interested

October 12, 2016 | Media

Generally, internet users are not that interested in playing video games on a virtual reality (VR) headset, research found. A large share of females, as well as older respondents, said they had no desire to don the devices to play games.

US Digital Gamers Who Are Interested in Playing Video Games via Virtual Reality Headset, July 2016 (% of respondents)

Brand agency Sequence surveyed more than 1,000 US internet users about their video gaming habits. Respondents were most likely to say that mobile phones were their primary gaming devices (27%), followed by desktop and laptop PCs (18%). Just 12% said they primarily gamed on traditional consoles, and about three in 10 said they did not play video games.

Out of those that said they play video games, 42% said that playing games on a VR headset doesn’t really appeal to them. Females were more likely than males to say they weren’t interested. And internet users over the age of 60 were also more likely to say they weren’t interested than respondents ages 18 to 29.

Respondents were more likely to be ambivalent about VR gaming than they were to be eager for it: More than a third of respondents said maybe they would be interested. But less than a quarter said they definitely were.

Internet Users Worldwide Who Are Interested in Purchasing a Virtual Reality Headset, Feb 2016 (% of respondents)

Perhaps this lack of interest is due to the fact that most people just don’t want VR headsets. A survey from Gamer Network found that 59.5% of internet users worldwide said they’re not interested in purchasing one. A little over a quarter said they might be, but were not sure. In all, only 14.9% said they were definitely interested.

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