User-Generated Content Goes Mobile - eMarketer
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User-Generated Content Goes Mobile

August 16, 2007

Mobile end-user generated revenues worldwide from social networking, dating and personal content delivery services will increase to more than $5.7 billion in 2012 from $572 million in 2007, according to Juniper Research's "Mobile User-Generated Content: Social Networking, Dating and Personal Content Delivery" report.

Juniper estimates social networking will account for half of those revenues by 2012.

"In these [developing] markets, the mobile phone is becoming the predominant means by which people access the Internet. Hence, the overwhelming majority of online social networking will be conducted via the handset rather than the PC," report author Windsor Holden said in a statement.

Active mobile social networking site users will rise to nearly 600 million in 2012 from 14 million in 2007.

Mobile dating and chatroom services will fall to 21% of user-generated revenues by 2012 from 57% in 2007, as other services become more popular.

Mobile download volume from personal content delivery sites such as SeeMeTV will rise to more than nine billion in 2012 from less than 200 million in 2007, according to Juniper.

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