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The number of people who consume user-generated content exceeds the number of creators. This is true in any content loop—more people are always spectators than active participants.
But because user-generated content is affordable, accessible and amenable to mass participation, the delta between creators and consumers is smaller than in traditional media. Maybe that’s why this type of content continues to grow in usage, though not in revenues.
So which types of user-generated content drew the most fans in 2008?
Blogs had the highest rate of engagement, with 54% of the US Internet user base consuming this content. Social network users made up 41.2% of the US Internet population in 2008, while user-generated video viewers represented 36% of users. Wiki content was consumed by approximately 34% of US Internet users.
By 2013, all four categories will grow, resulting in 152.6 million blog readers, 114.6 million users of social networks, 108.8 million viewers of user-generated video and 97.1 million consumers of wikis.
eMarketer’s growth forecasts for user-generated content creation and consumption rates are based on multiple factors, including:
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