Plans & Pricing
Does My Company Subscribe?
What’s holding marketers in Canada back from investing in programmatic buying? They just don't get it, said nearly one-third of respondents to a summer 2014 survey from AcuityAds and Marketing Magazine, conducted by Rogers Media Insights.
Nearly as many respondents had concerns about whether the content they would be advertising against was really premium, and 29% were worried about whether the right audience was getting in front of their ads.
But at the same time, when asked about the main benefits of programmatic buying, 54% cited better targeting—suggesting the group who said understanding programmatic is a big problem is right.
There just aren’t many marketers in Canada who would describe themselves as black belts in programmatic buying yet, according to the research. While 21% said they understood the basics, 37% were only willing to go so far as to say they had "heard of it," with another one-third unaware.
Learn more about eMarketer data and insights »
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.