US vs. Western Europe: Who's Bigger on Mobile Retailing? - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

US vs. Western Europe: Who's Bigger on Mobile Retailing?

Shoppers in US more likely to participate in mobile shopping-related activities

August 4, 2015 | Retail & Ecommerce

Are US consumers more into mobile retailing than their counterparts in Western Europe? May 2015 research from RetailMeNot and the Centre for Retail Research suggests that shoppers in France, Germany, the Netherlands and the UK are less likely to participate in a variety of shopping-related activities on a smartphone or tablet.

Shopping-Related Activities Conducted via Smartphone/Tablet According to Internet Users in the US vs. Western Europe*, May 2015 (% of respondents)

Every single activity except using store locators was more common among respondents in the US than those in Western Europe, from making in-store mobile payments to using mobile coupons to comparing prices on a mobile device.

Perhaps unsurprisingly in light of those results, when asked about barriers to shopping on smartphones and tablets, respondents in Western Europe were also more likely to select virtually every response than those in the US. On security concerns, the two groups were equal, with 46% calling them a barrier. But on website load times, data privacy, payment complexity, mobile optimization and more, Western Europeans were more likely to complain.

Why buy an eMarketer corporate subscription?

Learn more about eMarketer data and insights »

TRENDING REPORTS

$89500

BUY

$2,99500

BUY

$1,49500

BUY

$4,99500

BUY
  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »