Plans & Pricing
Does My Company Subscribe?
Digital video advertisers want their campaigns to reach viewers no matter the device, according to data from one video ad platform.
In Q1 2016, 60% of all US campaigns served on Videology’s platform were delivered across three devices: PC, mobile and connected TV.
Another 24% of campaigns dropped connected TV from the equation, choosing instead to cater to only PC and mobile. PC- or mobile-only campaigns made up a collective 15% of all campaigns served.
And it comes as no surprise, of course, that above all else, campaigns value viewability—52% of campaigns listed it as an objective, though about half also listed viewthrough rate as an objective. This figure is higher than the 38% of campaigns who said an objective was clickthrough rate, which suggests that advertisers are more focused on branding with these campaigns.
Beyond demographic criteria for digital video ads—100% of campaigns used it, according to Videology—campaigns frequently used behavioral information when targeting viewers. Two in five also used geotargeting. Campaigns don’t just want to know your demographic status: They want to know who you are and where you've been.
eMarketer estimates US digital video ad spending to total $9.84 billion in 2016, a 28.5% change from the previous year. Furthermore, we forecast growth to $11.72 billion in 2017 and $16.69 billion by 2020.
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.