US Registered Voters Say They See More Marketing in Support of Clinton Than Trump - eMarketer
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US Registered Voters Say They See More Marketing in Support of Clinton Than Trump

Clinton is also spending more on advertising than Trump

June 27, 2016

US registered voters said they saw more types of marketing in support of likely Democratic presidential nominee Hillary Clinton in the past week than they did for presumptive Republican presidential nominee Donald Trump, June 2016 polling revealed.

Types of Marketing for 2016 Presidential Candidates Seen by US Registered Voters, by Candidate, June 2016 (% of respondents)

Advertising technology company Fluent surveyed 1,660 US registered voters ages 18 and older. Respondents were asked about the types of marketing they’d seen for 2016 presidential candidates in the past week. More than half (56%) of registered voters said they saw TV ads in support of Hillary Clinton in the past week. In contrast, 45% said they saw TV ads in support of Donald Trump.

Similarly, 42% of respondents said they saw online ads in support of Clinton within the past week, while 35% said they saw ads in support of Trump. In fact, across all the different types of marketing for 2016 presidential candidates, including Facebook ads, print ads, billboards, direct mail and Twitter ads, registered voters were more likely to say they had seen messaging in support of Clinton than of Trump.

That’s not surprising, however. As the 2016 presidential election continues to heat up, candidates are turning to general-election-oriented advertising to reach potential voters. But budget size matters when you’re looking to reach an entire country.

It was recently uncovered that Trump only has roughly $1.3 million to fund his campaign—a small amount compared to Clinton’s $42 million.

And according to CNN, Clinton is spending more on advertising than Trump. Indeed, between June 21, 2015 and Election Day, Clinton and her supporters already plan to spend $117 million in TV advertising. To compare, Trump and his supporters have earmarked just $700,000.

Number of 2016 US Presidential Candidate Radio Spots Aired, by Candidate, May 27-June 5, 2016

Additionally, between June 7 and June 13, Clinton and her supporters ran 3,723 TV ad spots. Trump only ran 89 in that same time period.

Clinton is not just running more TV ad spots than Trump. The likely Democratic presidential nominee is also running more radio spots. Research from Media Monitors looked at the spots that both Clinton and Trump were running on radio in 82 major markets across the US from May 27 through June 5. Clinton’s campaign ran 445 spots, while Trump’s campaign ran just two.

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