UK Rugby Fans Get the Gossip via Social Media - eMarketer

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UK Rugby Fans Get the Gossip via Social Media

Social media the No. 1 digital content platform for rugby fans in the UK

March 5, 2015

The disappointment of last summer’s FIFA World Cup (at least for England’s soccer fans) is now a distant memory, but world sporting events come thick and fast, and September 2015 will see the Rugby World Cup arrive in England. Hopefully this competition will leave behind happier memories for the home nations. If current digital trends are anything to go by, many of those memories are likely to be made in the digital realm, with large numbers of rugby fans already heading to social media sites for their content needs.

Platforms Used for Consuming vs. Sharing Rugby-Related Content According to UK Rugby Fans, Jan 2015 (% of respondents)

January 2015 research conducted by Tpoll for RadiumOne and Rugby World Magazine asked rugby fans in the UK which platforms they currently used for sharing and consuming rugby-related content. Social media platforms were out in front for both consumption and sharing—nearly half (47%) said they’d consumed content via such a platform, while an even greater proportion (56%) shared content on social networks.

Rugby fans clearly like to be in the know. The most popular type of content to be both consumed and shared was news stories—62% said they consumed this type of content, and a further 53% admitted to sharing.

Types of Rugby-Related Content Consumed vs. Shared by UK Rugby Fans, Jan 2015 (% of respondents)

Team news was also keenly consumed, by 50% of respondents, though fans were more loathe to share such “classified” information—just 38% said they did so.

Whether or not the British teams give the home fans something to cheer about this September, the 2015 Rugby World Cup promises to be a social affair.

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