UK Kids Tune In to YouTube - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

UK Kids Tune In to YouTube

Vast majority of children and teens watch YouTube weekly

December 5, 2016 | Video | Media

The term “YouTube generation” gets thrown around quite a bit these days, and rightly so. September 2016 data from Futuresource Consulting highlights just how engaged with the platform children and teens are in the UK. It found that only 13% of kids ages 3 through 16 didn’t watch something on YouTube in a typical week, according to their parents, with 49% spending 3 hours or more doing so.

Weekly Time Spent Watching YouTube Among UK Children/Teens*, Sep 2016 (% of respondents)

Watching digital video content is generally becoming more common among younger age groups. eMarketer estimates that there will be 7.6 million digital video viewers under the age of 18 in the UK in 2016, accounting for 18.1% of the country’s total digital video viewers. It’s highly likely that YouTube is part of that digital diet.

June 2016 data from the UK’s Office of Communications (Ofcom) indicated that just under three-quarters of UK children ages 5 through 15 had ever used YouTube. Among 12- to 15-year-olds the proportion was 87%.

UK Children/Teens Who Use YouTube, by Age, June 2016 (% of respondents in each group)

In a January 2016 survey from Logicalis UK, YouTube was far and away the most popular digital content platform among 13-to-17-year-old internet users in the UK, cited by 87% of respondents.

To say YouTube viewing is becoming more common among the UK’s youngest internet users is perhaps an understatement. Among teens, in particular, use of this platform is habitual among the vast majority. While “YouTube generation” isn’t necessarily an age-specific term, it seems particularly apt for UK teens.

Go beyond the articles

eMarketer PRO customers get quick and easy access to the exact data and analysis they need to make critical business decisions:


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.