UK Digital Buyers Want Easy, Cheap Delivery - eMarketer

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UK Digital Buyers Want Easy, Cheap Delivery

For most, delivery is fine at any time—especially if it’s the cheapest option

November 15, 2016

What’s important to digital buyers in the UK when it comes to fulfillment and delivery? According to August 2016 polling, ease, convenience and cost are among the biggest concerns.

Most Important Factor When Choosing a Delivery Method for Digital Purchases According to UK Digital Buyers, by Gender, Aug 2016 (% of respondents)

Over one-third of male digital buyers in the UK surveyed by Tryzens said the most important factor when choosing a delivery method for digital purchases was delivery to home or work at any time, whereas 30% of woman digital buyers said the same. This is the lowest bar for delivery options available.

Nearly as many women said the cheapest option was the most important. And almost a quarter of men also cared more about saving money than anything else.

About a quarter of respondents of each gender wanted to be able to specify delivery times, though. This was the most important delivery option, including set times at home and at work, for 23% of men and women responding.

Click and collect was critical for less than 10% of respondents, and very few cared to get into the nitty gritty of shipping options like choosing a specific postal method.

UK digital buyers make up 89% of all internet users in the UK, eMarketer estimated in October. That number will reach nearly 90% by 2020, and a total of 44.7 million.

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