UK Consumers Still Wary of Digital Currency - eMarketer
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UK Consumers Still Wary of Digital Currency

Lack of knowledge is biggest barrier to digital currency usage

April 3, 2014 | Retail & Ecommerce

Digital currency still faces a long battle in the UK.

In a February 2014 study from Populus commissioned by Clarity, 29% of UK internet users disagreed with the statement, “I would be open to using digital currency (such as bitcoins) to purchase goods and services.” In comparison, just 18% agreed with the statement.

UK Internet Users Who Are Willing to Use Digital Currency* to Purchase Goods and Services, by Demographic, Feb 2014 (% of respondents in each group)

Nearly two-thirds of UK internet users who were not willing to use digital currency said the top barrier to doing so was not knowing enough about it. Security issues, which tend to be a hot topic when it comes to digital banking and payment methods, were the third most common barrier (52%). A lack of trust in digital currency was cited by 46% of respondents.

Barriers to Using Digital Currency According to UK Internet Users*, Feb 2014 (% of respondents)

Similar to digital currency, digital payment methods are also lagging in popularity. According to Q3 2013 data from Auriemma Consulting Group, just 9% of UK internet users had a mobile wallet—a mobile device that has the ability to store details for everything contained in a physical wallet—compared with 98% who had debit cards. And in April 2013, Kinetic Worldwide found that just 11% of UK internet users were comfortable with mobile wallets.


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