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In a new edition of eMarketer’s “Behind the Numbers” podcast, content chief Ezra Palmer and senior forecasting analyst Marcus Johnson sit down to talk about three key trends that are broadly affecting virtually every aspect of digital media and marketing in 2017.
The first—and most powerful—of those forces is mobile. The second is automation. And the third is advertising avoidance. Find out how these forces interlock, and what their implications are for the future.
The conversation kicks off with a quiz.
Forget the notion that Gen X is a small market: It isn't. The real problem for marketers is that Xers—though now earning and spending more per household than other generations—are financially stressed. The good news? Their digital usage, along with their TV viewing, makes them eminently reachable.
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