Plans & Pricing
Does My Company Subscribe?
Consumers are constantly webrooming in hopes of finding a good deal, and this holiday season, many plan to continue doing so, an August 2016 survey found.
According to data from Rubicon Project and Penn, Schoen & Berland Associates, a large share of internet users plan to research purchases online this holiday season before buying in-store. Indeed, nearly two-thirds of respondents said they will. Just 17% of respondents said they don’t plan on webrooming, while 21% weren’t sure.
Webrooming wouldn’t be so popular, of course, if most internet users weren’t planning to shop in-store during the holiday season. Certainly, they want to see how much a product costs and compare it to online prices. The study found that 78% of respondents plan to shop in-store this holiday season. And almost as many plan to shop online.
Data from Salesforce revealed that internet research has informed in-store purchases for a large segment of the population, and brick-and-mortar retail still accounts for the vast majority of all sales despite the ubiquitous availability of ecommerce options.
When it comes to webrooming, consumers are researching a wide array of products, from appliances to food. A Q1 2016 survey from Bazaarvoice indicated that appliances and electronics made up a large share of product categories involved in webrooming. Food and furniture were categories that involved the least webrooming.
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.