Tablets Prove Popular for B2B Sales Demos - eMarketer
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Tablets Prove Popular for B2B Sales Demos

More than six in 10 B2Bs show customers how-tos via tablet

March 5, 2014

For business-to-business (B2B) salespeople, lead nurturing can be a long and difficult task. And just as many businesses look to tablets to help streamline operations, B2Bs have adopted the devices and put them in the hands of the sales force.

According to worldwide research from sales messaging firm Corporate Visions, in conjunction with sales process software solutions provider SAVO, B2B marketers were most likely to report successfully using tablets in sales to either walk through customer presentations or demo solutions to customers. More than six in 10 respondents said they could perform these activities via tablet.

Sales Activities that B2B Marketers Worldwide Are Able to Perform In-Person via Tablet, Jan 2014 (% of respondents)

Around half of marketers around the world said they also used tablets for sales by making collateral available on a tablet-friendly portal, showing sales videos via the devices, or simply using tablets to customize or edit sales presentations.

Devices Used by B2B Decision-Makers Worldwide to Search/Consume B2B Content, April 2013 (% of respondents)

Earlier research from the CMO Council and NetLine found that 30% of B2B decision-makers around the world consumed B2B content on their tablets.


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