TV, Print Grab Most Ad Spending in Hong Kong - eMarketer
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TV, Print Grab Most Ad Spending in Hong Kong

Just 14% of ad spending is on digital

November 5, 2015

Digital accounts for just 14% of ad spending in Hong Kong, according to Q3 data from advertising research firm admanGo.

Total Media Ad Spending Share in Hong Kong, by Media, Q3 2015 (% of total)

Most of the digital advertising going on in the Special Administrative Region is desktop- or laptop-based; just 4% of total spending went toward mobile devices.

TV was the largest single medium reported on by admanGo, with 30% of the pie, but newspapers in aggregate also amounted to 30% of total media ad spending. With magazines taking another 9%, that adds up to 39% of ad spending still going toward print media.

To compare, eMarketer estimates that in China—excluding Hong Kong—digital already accounts for 43.7% of outlays, including 23.7% of total media ad spending going toward mobile placements. Print, meanwhile, grabs just 9.0% of the total. TV’s share is similar, at 29.3% this year.

According to ZenithOptimedia, total media ad spending in Hong Kong will rise by 6.2% this year, with faster growth seen in digital channels.

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