Survey Says: People Would Rather Watch TV Shows on Computers than TVs - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Survey Says: People Would Rather Watch TV Shows on Computers than TVs

Preference for watching short video clips on smartphones also grew

April 25, 2017 | Video | Media

An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.

The study, which surveyed 26,000 internet users worldwide, found a sharp drop—from 52% in 2016 to 23% in 2017—of people who said they preferred to watch TV shows the traditional way, on a TV.

Preferred Devices for Viewing TV Shows According to Internet Users Worldwide, 2016 & 2017 (% of respondents)

Meanwhile, more than four in 10 respondents (42%) said they preferred to watch TV shows on a laptop or desktop, up from 32% last year. The number who opted for smartphone viewing also grew, but less dramatically.

When it comes to short video clips—though many respondents preferred to watch them via a laptop or desktop—the preference for viewing them on smartphones grew substantially in 2017 compared with a year prior.

For example, in 2016, 28% of internet users said they would rather watch short video clips via a smartphone. A year later, that number increased to 41%.

By and large, the digital video audience is growing, and this year the number of digital video viewers worldwide will climb to 2.15 billion. eMarketer estimates more than 62% of the world’s internet users will view digital video in 2017, up from 60.8% in 2016.

Rimma Kats

New Report in eMarketer PRO This Week

Advancing Programmatic Advertising

As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced method of controlling ad campaigns—and better targeting the audiences that come with them. Preview Report

Not a PRO subscriber? Find out how to become one.


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.