Substantial Growth in Sweden's Small Digital Grocery Market - eMarketer

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Substantial Growth in Sweden's Small Digital Grocery Market

Total sales will reach SEK7.2 billion ($840.9 million) this year

April 26, 2017

Digital grocery sales in Sweden are comparatively low, but they will jump almost 31% this year to SEK7.2 billion ($840.9 million), according to an April 2017 report from Svensk Digital Handel.

Digital Grocery Sales in Sweden, 2009-2017 (billions of Swedish kronor)

The report found that digital groceries are still very much a niche market in Sweden. Indeed, just 7% of digital buyers polled in Sweden ages 18 to 79 said they had purchased groceries digitally in Q4 2016, according to PostNord.

But it’s also an industry that’s growing at a very rapid rate. In Q3 2016, PostNord found that digital grocery sales in Sweden had grown by 31% vs. Q3 2015, higher than any other industry included.

About 10% of internet users in Sweden ages 15 to 80 surveyed by Claremont in May 2016 said they would be more likely to digitally purchase a product from an unknown grocery brand if they could buy from a company they trust, get a trusted recommendation or were given a great deal or discount.

Ben Clague

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