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Digital grocery sales in Sweden are comparatively low, but they will jump almost 31% this year to SEK7.2 billion ($840.9 million), according to an April 2017 report from Svensk Digital Handel.
The report found that digital groceries are still very much a niche market in Sweden. Indeed, just 7% of digital buyers polled in Sweden ages 18 to 79 said they had purchased groceries digitally in Q4 2016, according to PostNord.
But it’s also an industry that’s growing at a very rapid rate. In Q3 2016, PostNord found that digital grocery sales in Sweden had grown by 31% vs. Q3 2015, higher than any other industry included.
About 10% of internet users in Sweden ages 15 to 80 surveyed by Claremont in May 2016 said they would be more likely to digitally purchase a product from an unknown grocery brand if they could buy from a company they trust, get a trusted recommendation or were given a great deal or discount.
As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced method of controlling ad campaigns—and better targeting the audiences that come with them.
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