Subscription Video-on-Demand Revenues in Asia-Pacific Set to Soar - eMarketer

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Subscription Video-on-Demand Revenues in Asia-Pacific Set to Soar

Japan will continue to see the most household subscriptions in the region

June 1, 2016

Subscription video-on-demand (VOD) revenues in Asia-Pacific will reach $4 billion in 2016, according to data from Media Partners Asia. The firm also projects 2021 revenues of $13 billion.

Subscription Video-on-Demand (SVOD) Revenues in Asia-Pacific, 2016 & 2021 (billions)

A Digital TV Research Ltd. report from July 2015 noted that Japan had the most VOD household subscriptions of any country in the Asia-Pacific region in 2015, with 9.9 million. South Korea was just behind, at 7.9 million.

India was a distant third, at 2.6 million subscriptions. But the picture was expected to change considerably in a few years.

The firm projected that by 2020 Japan’s subscriptions would more than double to 20.5 million, by far the most households of any country in the region. But most notable is the coming rise of VOD subscriptions in China; while there were just 900,000 in 2015, there will be an estimated 12.3 million by 2020, a more than 13-fold increase that will push China to second place.

Subscription Video-on-Demand (SVOD) Households in Select Countries in Asia-Pacific, 2014, 2015 & 2020 (millions)

India, too, will see significant growth from its 2015 figure, to 8.9 million in 2020. South Korea, meanwhile, will see steady, but not remarkable, growth, reaching 10.2 million.

So which pay TV operators will rake in the most VOD revenues in the years to come? China Radio & TV, already the 2014 leader in revenues throughout the region, is expected to take in $8.9 million in 2020. Foxtel, an Australian pay TV operator, will pull in $2.3 million. The next two operators, J:Com and NTT—both from Japan—will hit $2.0 million and $1.6 million, respectively.

There seems no doubt that Japan will continue to lead the region in VOD subscriptions, but in the years to come, China will become a major player in APAC’ VOD game.

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