Sports Stadiums Pump Up Mobile Game-Day Activity - eMarketer

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Sports Stadiums Pump Up Mobile Game-Day Activity

Game-day apps, offered by three-quarters of facilities, keep fans connected and engaged

August 18, 2015

Sports stadiums are making sure that fans who trek to the game have mobile access once they arrive. In June 2015 research by Mobile Sports Report (MSR) and Sports & Entertainment Alliance in Technology (SEAT), nearly eight in 10 US sports arena/stadium professionals said their facility had a distributed antenna system (DAS) throughout the venue, and about two-thirds reported having high-quality Wi-Fi in all seating areas.

Game Day App Features Offered by Their Team/Facility According to US* Sports Arena/Stadium Professionals, June 2015 (% of respondents)

Respondents were also taking the opportunity to engage with these connected attendees, as 75.6% said their team/facility had its own game-day app. The game-day app features that were most common among this group included team stats and live game information updates, each used by nearly nine in 10 respondents. Six in 10 respondents offered stadium maps, and live play-by-play audio and seat upgrades were each employed by the majority.

Digital signage is another way sports facilities are incorporating technology into the game-day experience, with nearly half of respondents reporting having such a system. However, stadiums may be missing a chance to expand mobile to this channel. More than seven in 10 said their digital signage didn’t sync with a mobile app, indicating a missed opportunity to create a seamless digital experience across screens and encourage app non-users to join in.

Mobile payments may be another area of interest for stadiums. When a February 2015 study by Harris Poll asked US smartphone users about the locations where smartphone payments would be useful, 61% cited sports arenas.

Mobile has won over consumers. Now it’s time for stadiums to gear up and respond to the demand for connectedness.


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