Some Small Business Websites Are Still Not Mobile - eMarketer
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Some Small Business Websites Are Still Not Mobile

Many still don’t have a mobile site

April 13, 2016

The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly. Some 40%, however, have not.

Ways in Which US Small Businesses Have Responded to the Increased Use of Mobile Phones, Jan 2016 (% of respondents)

Yodle and Research Now polled 400 US small businesses. Small businesses were defined as locally operated businesses with fewer than 25 employees. More than half (52%) of respondents said their website is mobile-optimized thanks to the increased use of mobile phones.

Additionally, 14% of US small businesses said because of the increase, they built mobile-optimized emails, and 11% said they use SMS marketing.

US SMBs that Have a Mobile-Optimized Website, Sep 2014 & Sep 2015 (% of respondents)

Perhaps surprisingly, 40% of small businesses have done none of these things. A separate survey from RBC Capital Markets also found that most small and medium-sized businesses based in the US still don’t have a mobile-optimized website. However, the share that does has grown significantly over the past year.

According to the research, 64% of US small and medium-sized businesses had a professional website for their business, and an additional 10% planned to create one. That represented mixed progress since the prior year, when just 60% had a site but 17% planned to create one.

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