Social Widgets Drive Sharing on Facebook - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Social Widgets Drive Sharing on Facebook

Facebook’s homepage reads: “Facebook helps you connect and share with the people in your life.”

July 29, 2009

They aren’t just whistling Dixie.

Based on analysis of use of a content-sharing widget, more people use Facebook to share links than any other service, including e-mail.

According to AddToAny, creators of content-sharing and Web publishing tools, including a popular social media widget, Facebook accounts for 24% of uses of the widget to share links to articles, videos and other content, trumping e-mail at 11.1%.

Leading Services Used to Share Online Content Worldwide via the AddToAny Widget, July 2009 (% share)

Twitter is in the No. 3 spot at 10.8%. But combining all of Yahoo!’s properties—Delicious, Yahoo! Bookmarks, Yahoo! Buzz and Yahoo! Messenger—pushes it up to second, at 14.4%.

Social media’s competition with e-mail is actually nothing new.

Nielsen’s March 2009 report, "Global Faces and Networked Places," found that by the end of 2008, social networking had overtaken e-mail in terms of worldwide reach. According to the report, 66.8% of Internet users across the globe accessed “member communities”—social networking or blogging sites—compared with 65.1% for e-mail.

Top Five Online Sectors Worldwide*, Ranked by Active Reach, December 2007 & December 2008

Nielsen found that member communities accounted for nearly 10% of all Internet time, or one in every 11 online minutes.

The pre-eminent member community was Facebook, visited monthly by three in every 10 people across the nine markets Nielsen tracked. And now with a big boost on sharing, the site is poised for even greater reach and time spent. That is, if Twitter doesn’t come along and steal its thunder.

Keep up on the latest digital trends. Learn more about an eMarketer Total Access subscription, today.

TRENDING REPORTS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »