Social Shares, Unique Visits Are Important KPIs for Blog Content - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Social Shares, Unique Visits Are Important KPIs for Blog Content

Bloggers rely on social media marketing

January 5, 2016

Search engine optimization (SEO) professionals consider social shares and unique visits the most important key performance indicators (KPIs) for a piece of blog content, according to a December 2015 survey.

Most Important KPIs for a Piece of Blog Content According to Search Engine Optimization (SEO) Professionals in North America and the UK*, Dec 2015 (% of respondents)

According to BrightLocal, 24% of SEO professionals in North American and the UK said that social shares were the most important KPIs for a piece of blog content. Unique visits were almost as highly regarded, with 23% of respondents saying they were important.

Engagement with call to action and backlinks were other key KPIs for a piece of content, according to SEO publishers.

Ways in Which US Bloggers Promote Their Blog Posts, Aug 2015 (% of respondents)

Naturally social shares are a good indicator for blog content. 1013161 Bloggers themselves lean on social media marketing to drive traffic to their content.

When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing, according to August 2015 research from Orbit Media Studios. In addition, over half of respondents use search engine optimization (SEO) and almost 42.6% use email marketing. Only 8.7% use paid services, such as native advertising or a pay-per-click (PPC) ad channel.


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.