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Snapchat ran its first advertisement this past weekend. So, who’s been using the service? According to July 2014 polling by NuVoodoo, teenagers are the platform’s biggest fans.
Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly. Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent. In all, the total percentage of internet users who said they accessed Snapchat once a week or more came in at just 14.2%—so to say teens overindex in usage is a big understatement.
Q2 2014 research by GlobalWebIndex found similar results. While just 14% of US mobile internet users ages 16 to 64 said they had accessed Snapchat in the past month, a far higher 42% of the teens in that group (16- to 19-year-olds) reported doing so.
And of course, when teens are taken out of the picture, the percentage drops even more: A September 2014 study by Raymond James found just 11% of US adult internet users actively used Snapchat.
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