Smartphones Universal Among Germany's Teens - eMarketer

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Smartphones Universal Among Germany's Teens

But there are a few gender imbalances when it comes to device ownership

January 10, 2017 | Media | Mobile

Over nine in 10 male teens and nearly 100% of female teens in Germany owned a smartphone in 2016, according to a November 2016 report by Medienpädagogischer Forschungsverbund Südwest (MPFS). But more male teens owned computers and laptops.

Media Activities of Teens in Germany, by Frequency, July 2016 (% of respondents)

Nearly eight in 10 teen males in Germany (77%) owned a desktop computer or laptop, while 70% of female teens did the same. Similarly, 58% of teen males owned TVs, while 51% of teen females did.

The biggest disparities came with fixed game consoles and digital cameras. For example, 58% of teen males owned game consoles, compared to 32% of female teens. When it comes to digital cameras, however, 52% of female teens owned them, vs. 33% of male teens.

Over 90% of teens in Germany used their mobile phone daily in 2016, according to the survey. Nearly as many accessed the internet via any sort of device.

In addition, more than 50% of teens listened to radio and watched digital videos. In fact, more respondents watched digital videos daily than watched TV on any device. However, only about one-third watched movies and videos via streaming services. So while video is watched by many teens in Germany, single digital videos, rather than content on TV or a streaming service, is favored.

—Ben Clague

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