Smartphones Take Over Digital Payments in Brazil - eMarketer
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Smartphones Take Over Digital Payments in Brazil

Desktop-based digital payments users lose share

January 26, 2016

Digital payments in Brazil are getting more mobile, according to 2015 data.

Research from MercadoPago and Ipsos indicates fewer digital payments users in the country are relying on desktop PCs to make such payments. In 2014, 97% of all digital payments users in the country paid via desktop. Last year, that was down 4 points.

The change likely does not indicate a smaller absolute number of desktop-based digital payments users, but simply a drop in the share paying via desktops as the total population rises—thanks to mobile devices.

Over the same period, the share of digital payments users who paid via smartphone more than doubled, from 21% to 45%. The share who used tablets rose slightly, by 1 percentage point.

In 2014, Brazil had the No. 2 mobile payment penetration rate of any country in Latin America, according to GfK. Respondents in Brazil also used mobile payments more frequently than average for the region.

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