Smartphones Make Olympic Viewing More Mobile - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Smartphones Make Olympic Viewing More Mobile

Olympic mobile video viewing, social interaction expected

July 20, 2012

With smartphones in more hands than ever before and mobile video viewing growing, the Olympics will see an increase of consumers viewing the games on their phones, rather than on their TVs.

In July, technology product shopping guide TechBargains surveyed US internet users on its site and those recruited via leading social networking sites and found that more than one in four planned to watch at least some of the Olympics on a smartphone this summer. The respondent base might have skewed more tech- and social-media-savvy than average; this figure is higher than earlier survey findings from Deloitte that showed 15% of US internet users would watch the games on a mobile phone.

Devices US Internet Users Will Use to Watch the 2012 Olympics, by Gender, July 2012 (% of respondents in each group)

Smartphones will also be important to social media interaction around the Olympics. Nearly half (44%) of respondents said they would interact with social media often or very often during the Olympics, and while a laptop was the No. 1 device chosen to do so, smartphones were just 2 percentage points behind, at 55%.

Devices that US Social Media Users Will Use to Interact with Social Media During the 2012 Olympics, July 2012 (% of respondents)

About a third of respondents said they would use their tablet to interact on social media, similar to the 31% who said they would watch at least some Olympic content on that device.

These mobile devices will be one way viewers of the Olympics can tune in from locations other than home—like work, where 21% of respondents told TechBargains they planned to watch the games.

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

Check out today’s other articles, “Denny’s Serves Up Loyalty with Launch of Mobile-Local App” and “Businesses on Social in Australia Offer Discounts, Giveaways to Fans.”


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.