Smartphones Lead Mobile Bookings for Hotel, Flights - eMarketer

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Smartphones Lead Mobile Bookings for Hotel, Flights

Overall mobile travel sales to hit $65 billion this year

June 14, 2016

The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016, according to data from personalized retargeting firm Criteo. Mobile airline bookings also tilted toward smartphones.

Smartphone vs. Tablet Share of US Mobile Travel Bookings, by Category, Q1 2016 (% of total)

Criteo analyzed mobile bookings made via online travel retailers (OTAs) in Q1 2016.

According to the research, mobile airline bookings were almost split between smartphones (53%) and tablets (47%).

However, for hotels, smartphones dominated with 81% of the reservations. And tablets won out for packages with 60% of the mobile booking share.

Overall mobile travel sales in the US are anticipated to hit $65.01 billion this year, according to eMarketer estimates. In fact, 51.8% of travelers who book trips via digital will do so using a mobile device.

Even as mobile is beginning to reach a saturation in the market, bookings from this device category are anticipated to make up almost half of total digital travel sales by 2020.

Get more on this topic with the full eMarketer report, “Digital Shopper Marketing Trends in the US: Getting Personal in the Aisles.rdquo;

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