Smartphones Key to Young Adults' Online Access in France - eMarketer
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Smartphones Key to Young Adults' Online Access in France

Young users more likely than older ones to access the internet via smartphone

January 26, 2017 | Media

Internet users ages 15 to 24 are more likely than adults overall in France to use their smartphone to access the internet, according to an October 2016 study by Médiamétrie//NetRatings.

Devices Used Daily by Internet Users in France to Access the Internet, by Demographic, Oct 2016 (% of respondents in each group)

Approximately six in 10 of respondents ages 15 to 24 (59.8%) said they use their smartphones to access the internet daily, vs. 45.3% of all users ages 15 and older who said the same.

When it comes to other devices, however, younger respondents by and large turn to them at slightly lower rates than the overall average.

The study found 45.7% of internet users ages 15 to 24 accessed the internet daily via a desktop or laptop computer, a figure identical to the overall average.

Looking at tablets, less than 22% of 15- to -24-year-olds used those devices to access the internet every day compared to just under 25% of the total respondent base. The younger group was also slightly less likely to access the internet via multiple devices daily, with 33.3% doing so vs. nearly 36% of total respondents.

Overall, the results show that, except for smartphones, younger millennials are not especially prolific daily internet users via other devices than are adults in France overall. And that overall similarity may have to do more with culture than age—regular internet use isn't particularly robust in France, relatively speaking.

eMarketer estimates that 78.1% of France's total population will be monthly internet users in 2017. That figure places the country well off the pace compared to Western Europe's leaders, ranking tenth among the top 12 countries in the region by that measure.

—Ben Clague

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