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A February 2017 survey of smartphone users in Japan ages 20 and older by Marsh Research found the majority of respondents plan to “observe an unused app” on their smartphone for a while before deleting it, rather than get rid of it right away.
Roughly one in three respondents said they plan to delete unused apps soon after they have fallen into disuse, however, with more smartphone users ages 20 to 39 apt to perform this action.
Older smartphone users are generally more willing to let an unused app linger.
One reason for reluctance to delete apps might be related to an unwillingness to pay for apps, at least among younger smartphone users in Japan, research by Nyle reveals.
An August 2016 survey by Deloitte Tohmatsu found that 18% of smartphone users polled in Japan downloaded six to 10 apps; 16% downloaded between 11 and 20 apps; and 12% downloaded up to five apps.
Shifts in how retailers and consumer packaged goods (CPG) brands think about ecommerce, combined with an accelerating acceptance among consumers for buying food digitally, have boosted online sales of groceries. Retailers and brands are taking note of these changing consumer behaviors and offering more digital options for grocery shopping and delivery, which will continue to drive the trend upward in 2017 and beyond.
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