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Smartphone Users in Germany Plug into Auto

While IoT might be niche in the country, car connections see some enthusiasm

March 1, 2017 | Advertising & Marketing

More than one third of smartphone users in Germany ages 14 and older have connected their smartphone to an IoT-enabled car, according to a February 2017 survey from Bitkom. That’s nearly twice the proportion who linked up with a smart watch, the next leading IoT device.

Internet of Things (IoT) Devices to Which Smartphone Users in Germany Have Connected Their Smartphone, Feb 2017 (% of respondents)

eMarketer wrote in October 2016 about how, generally speaking, the IoT market in Germany was a niche one. In fact, just 2% of internet users in Germany said they even owned a connected car, according to a Deloitte survey from July 2016. Deloitte found that the most popular IoT devices, wireless speakers, were owned by just 9% of respondents, revealing just how small a minority IoT users are in Germany.

However, Bitkom’s data found that, among smartphone users, there was a greater level of enthusiasm for IoT’s potential.

About one in five surveyed by Bitkom said they connected their smartphone to their smartwatch. And 15% have hooked up their smartphone to an audio device.

A November 2016 survey conducted by Marketo found that 45.0% of marketers in Germany believe their customers will use IoT technology within the next year, a response rate higher than the UK’s but lower than the ones found in France and the US.

Ben Clague

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