Smartphone Users in Brazil Turn to Mobile Banking Apps - eMarketer

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Smartphone Users in Brazil Turn to Mobile Banking Apps

Two in three smartphone users access banking apps

November 20, 2015

Virtually all mobile banking users in Brazil rely on smartphone banking apps to check their account balances and activity, according to September 2015 research. A majority are also paying their bills primarily via mobile apps, based on polling from Mobile Time and Opinion Box.

Banking Activities that Smartphone Banking App Users in Brazil Primarily Conduct via Smartphone App, Sep 2015 (% of respondents)

Overall, around two in three smartphone users ages 16 and older surveyed in Brazil used smartphone banking apps.

Earlier research from Opinion Box found that the app for Banco Do Brasil was No. 8 in a list of the most frequently used apps among smartphone owners in the country, ahead of Twitter and tied with Chrome. Banking apps were in very few respondents’ lists of their top three most frequently used apps, however: Just 1.3% said so.

A December 2014 survey from Mobile Time and Opinion Box found that among smartphone owners in Brazil, 51.5% said they accessed their bank accounts from their smartphone as well as their PC. While only 4.1% accessed only from smartphones, 33.1% were only conducting banking activities on a desktop or laptop computer and 11.4% did no digital banking at all.

In November of last year, Bain & Co. reported that 39% of banking customers in Brazil had used a mobile device to access a banking app in the past quarter. Tecnocom found in July 2014 that mobile banking apps reached 29.0% of mobile phone internet users in Brazil, which was slightly down from 32.4% a year earlier.

In 2014, the Federação Brasileira de Bancos (FEBRABAN) reported, 52% of all banking transactions in Brazil were executed digitally, including online banking and mobile banking.

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