Smart Watches Top Wearable Wish Lists in Latin America - eMarketer

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Smart Watches Top Wearable Wish Lists in Latin America

Smart watches were most desired in Mexico

February 11, 2016

The market for smart watches may be heating up in Latin America, according to 2015 research.

Most Desired Wearable Devices Among Internet Users in Select Countries in Latin America, 2015 (% of respondents)

According to Qualcomm Innovation Society Index (QuISI) research conducted by International Data Corp. (IDC), internet users in Argentina, Brazil, Colombia and Mexico are more likely to say they want a smart watch than any other wearable device.

Smart watches were most desired in Mexico, where 71% of internet users wanted one. Smart watches also had the biggest lead over other options in Mexico, where just 28% of respondents wanted a fitness band.

Fitness bands were the No. 2 desired device in all four markets, with a high of 40% of internet users in Argentina suggesting they wanted one—still significantly lower than the 59% in the same country who wanted a smart watch.

Just a year earlier, basic awareness of wearables did not reach these levels in some of the same markets. According to Q3 2014 polling from AVG and the Mobile Ecosystem Forum (MEF), 40% of mobile media users in Mexico and 46% of those in Brazil knew what wearables were.

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