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While the general trend in Singapore is for social media smartphone app usage to drop off dramatically after the age of 24, it is a testament to Facebook’s integration into daily life that more people used it over age 24 in June 2016.
Nearly 85% of smartphone social media app users ages 15 to 24 surveyed by Blackbox Research said they used the Facebook app, no doubt an impressive number—but almost 100% of those ages 25 to 49 said the same.
Instagram, meanwhile, was slightly more popular with the youngest set of users—87% said they used the app—but saw massive declines in subsequent age ranges. Still a high number, 64% ages 25 to 34 said they used Instagram. After that, though, the numbers plummet: 39% of 35- to 49-year-olds used the app, while just 30% of those ages 50 and over did.
The same pattern plays out with Twitter and Snapchat, apps that are used significantly by young users, and rarely by older users.
But it’s worth noting that WhatsApp is used—heavily—by everyone. Whereas 57% of smartphone messaging app users said they used Facebook Messenger, 97% said they used WhatsApp. And while 86% of those surveyed said they used WhatsApp most, just 2% said the same of Facebook Messenger.
The same survey also found that smartphone messaging app use was somewhat more common among smartphone users than use of other social media apps—meaning WhatsApp beat out Facebook by even more users.
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