SVOD Users See Plenty to Like About Streaming Services
Convenience, flexibility, lack of ads are just the beginning
November 25, 2016
What’s drawing internet users to subscription video-on-demand services like Netflix and Amazon Prime? Pretty much everything the services offer, it turns out—selection, convenience, lack of ads, searchability, flexibility of screens and even the original programming.
TiVo surveyed 3,140 internet users ages 18 and older in Canada and the US during Q3 2016. More than half said convenience was one of the main reasons they use rental or SVOD services. Nearly four out of ten said they use them because they can watch certain TV shows or stream entire seasons of their favorite shows. In addition, more than a quarter said it’s easier for them to find what they’re looking for.
Another advantage is the original content that many SVOD services offer. Roughly a quarter of respondents said they use the services because of this. And that’s not surprising given how big a deal original content has become in the space, as companies like Amazon, Hulu and Netflix produce more original scripted content every year.
Premium cable networks, who have their own share of original content, have also seen audiences shift towards SVOD services, and have followed suit. Companies such as HBO, Starz and Showtime are just a few of the premium cable networks that are currently letting users subscribe to their individual subscription services without having to pay for a cable package.
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