Retailers Want Payment Security Features Within Mobile Apps - eMarketer

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Retailers Want Payment Security Features Within Mobile Apps

Preventing fraud is critical

February 1, 2016

Nearly three-quarters of retailers worldwide said they wanted their apps to offer payment security, according to January 2016 research. This is a key feature for consumers, many of whom are still leery of making mobile payments.

Aci Worldwide surveyed 200 global retail and technology industry professionals. In addition to payment security, integrated loyalty options were important to respondents: 71% of cited them as a feature they would like their mobile app to deliver.

A majority said they wanted apps to have seamless ordering, making it significantly less important than security or loyalty.

Retailers are prioritizing their digital efforts this year, and while unified commerce and customer experience and engagement are top of mind, they are also focusing on payment and data security.

In fact, 2016 research from Boston Retail Partners found that 38% of retailers in North America said that payment and data security was a leading priority for them this year.

Retailers are also under pressure to adopt a multitude of new payment types that continue to pop up. And, likely because of this, they are more focused on fraud and data protection. A March 2015 survey from Retail Systems Research (RSR) found that preventing fraud and protecting customers each played a big part in payment strategies.


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