Restaurants Would Implement Predictive Ordering, Drones If Available - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Restaurants Would Implement Predictive Ordering, Drones If Available

Restaurants also like the idea of an automatic food preparation system

August 11, 2016

Restaurant owners are eager to implement new technologies, according to April 2016 research—even ones that don’t actually exist yet.

Technologies that US Restaurant Owners/Operators Would Implement, April 2016 (% of respondents)

April 2016 research from the National Restaurant Association (NRA), sponsored by American Express surveyed 502 US restaurant owners, operators and general managers. According to the data, four in five restaurant operators agreed that technology can help increase sales, and the use of it in a restaurant provides a competitive advantage.

More than half of US restaurant owners and operators said they would implement predictive ordering technology, if it were available. Using drones to deliver food was another option they would employ if it existed.

Aside from the ability to foretell what a diner would order, more than a third of respondents said that if it were available, they would implement technology that would automatically adjust menu prices based on demand. Drones was another interesting option; indeed, 16% of restaurant owners and operators said they would use them to deliver food off-premises, perhaps delivering it faster than is possible with traditional methods like drivers and cyclists.

Respondents said they would also implement automatic food preparation systems, as well as automated on-site drink or food delivery, if these options were available.

Timeframe in Which US Restaurant Industry Professionals Plan to Upgrade Their Restaurant Technology, Oct 2015 (% of respondents)

More restaurants are looking to invest in technology to improve overall efficiency. A survey from research and content service Edgell Knowledge Network found that most US restaurant IT decision-makers plan to do it for those reasons. And more than half said they’re doing it to improve customer engagement.

Furthermore, restaurants are also looking to upgrade their technology. A separate study from Toast, a restaurant point of sale (POS) company, found that almost three-quarters of US restaurant industry professionals plan to upgrade their restaurant technology within the year.


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.