Restaurants Invest in Technology to Improve Overall Efficiency - eMarketer

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Restaurants Invest in Technology to Improve Overall Efficiency

7% of respondents are investing in the technology to keep up with competitors

May 10, 2016

Many restaurants are looking to provide tech-enabled options this year, and according to January 2016 research, most US restaurant IT decision-makers plan to invest in technology to improve operational efficiency.

Reasons that US Restaurant IT Decision-Makers Plan to Invest in Restaurant Technology, Jan 2016 (% of respondents)

Edgell Knowledge Network polled US IT decision-makers whose organizations, in the aggregate, own or manage nearly 32,796 restaurant units. While 87% of respondents said they plan to invest in restaurant technology to improve process efficiency, more than half said they’re doing it to improve customer engagement.

Furthermore, 37% of restaurant IT decision-makers said they’re investing in technology to increase employee productivity. Interestingly, 7% of respondents said they’re investing in the technology because they want to keep up with their competitors, and 5% are doing so to keep up with franchisee expectations.

Challenges of Restaurant Technology Usage According to US Restaurant Owners/Managers, May 2015 (% of respondents)

Still, many restaurant owners and managers are facing challenges with restaurant technology. According to research from NCR, cost of upgrades was one of the top obstacles.

Other challenges included security risks associated with technology, as well as the cost of maintaining technology.

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