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UK’s 4G Availability Needs Work
Consumer watchdog Which? is calling on the UK government to work with mobile service providers to improve the availability of 4G across the country, according to the BBC. A study by Which? and mobile signal finder app OpenSignal found 4G coverage was inconsistent across the country, including in major cities like London, which had a signal availability rate of just 73.6%. Middlesbrough topped the list with a score of 82.7%.
China Tightens Online News Regulations
China issued new regulations governing the dissemination of online news in the country. The Cyberspace Administration of China regulatory body now requires all online news publishers to receive government licenses to operate; traditional media outlets are already required to do so. The rules, which take effect June 1, affect not only websites, but also news disseminated on a number of platforms, including messaging services like WeChat, blogs, forums and search engines.
Axel Springer Taps AppNexus for Ad Platform in Germany
eMarketer-owner Axel Springer is partnering with ad tech firm AppNexus to adopt the firm’s ad server and other services over time. Starting in 2018, Axel Springer brands BILD.de, Welt.de, BZ-Berlin.de, Meinestadt.de, Finanzen.net and Businessinsider.de, among others, will migrate to AppNexus’ enterprise technology suite. International Axel Springer brands will adopt AppNexus technology at a later date.
India Narrows Internet-Blocking Focus
At MediaNama, Nikhil Pahwa writes about the recent move by India’s government to block 22 social media apps in the politically volatile disputed regions of Jammu and Kashmir. India’s government has previously completely shut down the internet on dozens of occasions since 2012, according to MediaNama, drawing criticism from free media advocates in the process. However, the blocking of just a few communication services marks an evolution in the government’s censorship practices.
—Cliff Annicelli, Rahul Chadha
As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced method of controlling ad campaigns—and better targeting the audiences that come with them.
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