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Disney Unveils Digital Network at NewFront
At its NewFront presentation in New York on Tuesday, Disney introduced Disney Digital Network, a platform that offers original programming from influencers and other creators. “This network extends our stories to the platforms Gen Z and millennial audiences are on every day,” said Jimmy Pitaro, chairman of Disney consumer products and interactive media.
UberEats Introduced in India
On-demand transportation platform Uber rolled out its food delivery service, UberEats, in India. The service will initially be available only in Mumbai, but Uber plans to launch it in six other cities—Bengaluru, Hyderabad, Pune, Mumbai, Chennai and Gurugram—by the end of 2017. The Economic Times reported that Uber was expected to take a commission of 25% to 30% on individual deliveries.
Discovery Pairs with P7S1 for New Streaming Service
Discovery Communications is teaming with Germany-based media firm ProSiebenSat.1 (P7S1) to launch a streaming video service in Germany. The 50-50 joint venture will see P7S1’s mobile streaming video app, 7TV, expanded into a standalone over-the-top (OTT) streaming service with content from both companies as well as third-party providers. P7S1’s SevenOne Media will sell the service’s ad inventory when it launches later this year, according to Digital TV Europe.
Live Streaming Platform Live.me Pulls in $60 Million
The emerging sector of live streaming continues to draw attention—and dollars. This time it’s Live.me that has drawn live streaming platforms in China, in particular.
First Southeast Asia Apple Store Set for Singapore
Apple will open its first retail store in Singapore, its first in Southeast Asia, according to a report from CNBC. The new store, which has been beset by numerous construction delays, is expected to open its doors sometime in May, according to CNBC’s sources. Apple has been characteristically guarded about releasing any information about the new store and its efforts to expand into Southeast Asia.
—Cliff Annicelli, Rahul Chadha, Rimma Kats
As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced method of controlling ad campaigns—and better targeting the audiences that come with them.
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